Customer profiling in e-commerce: Methodological aspects and challenges
نویسندگان
چکیده
منابع مشابه
Customer Loyalty in E-Commerce
The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the non-Internet marketplace, customer loyalty is primarily the product of superior service quality and the trust that such service entails. This study examines whether the same applies with online vendors even though their ...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2002
ISSN: 1741-2447
DOI: 10.1057/palgrave.jdm.3240073